UNIVERSITY OF THE ARTS // VIEWBOOK
During my time as a copywriter at 160over90, I developed tone of voice for brands, which came with lots of long-form copy. For University of the Arts, I wrote a 90-page viewbook for prospective students to get a feel for the university.
The goal of this piece was to inspire students to embrace the fears that accompany life as an artist, and introduce them to a university that will foster their creativity.
(Plenty more copy samples available upon request.)
