Genesis g70
To promote the Genesis G70 we had our celebrity spokescouple, John Legend and Chrissy Teigen, race each other in a TV spot. My partner and I decided to make a pre-race hype video for social leading up to the '“big race.” I wrote interview questions for John and Chrissy to answer the day of the race, and helped edit the final cut. We also created illustrated race posters to build excitement.
“TRACK TALK” Pre-race VIDEO:
John and Chrissy each posted the video to their social channels.
RACE POSTERS
AD: Ren Rudner, Shinichiro Kawase