DONATE Life CALIFORNIA
California has the most licensed drivers in the country, yet one of the lowest percentages of registered organ donors. To change that, we took a negative experience (being given a ticket by the police) and turned it into a message of gratitude.
MY ROLE:
As part of the creative team I worked in many ways to help bring this idea to life, specifically with initial concepting, working with production, writing the physical ticket that police handed out, writing press releases for media, writing social posts for Donate Life, police departments, and agencies; and driving the film crew behind police cars while speeding and listening to “Bad Boys” on repeat.
RADIO:
We also created a series of radio spots illustrating how one person can save up to eight lives when they register as a donor.
Winner: 2019 Radio Mercury Award
AWARDS:
Cannes Lions: 1 Gold, 2 Silver, 2 Bronze, 4 Shortlists
The One Show: 3 Gold, 2 Silver, 1 Bronze, 5 merits
Clios: 2 Silver, 1 Bronze
Ad Stars: 1 Grand Prix, 4 Gold, 1 Silver
Clio Health: 3 Grand Prix, 2 Silver, and 1 Bronze
London International Awards: 4 Gold, 1 Silver, 2 Bronze
PRESS:
